Targeted outcomes

• Reduce the cost of focus groups
• Get feedback from customers
• Make information easily available
• Reduce helpdesk requirements
• Store a database of users for direct marketing purposes.

How IdeasTracker works for you

Running focus groups and getting feedback about products can carry a large cost, but they're important because dissatisfied customers will spread the word of their dissatisfaction more than satisfied customers will recommend you. In fact, customers expect that your services and products should be great.

IdeasTracker gives you an extremely cost-effective tool to gather customer feedback in two ways: Submitting opinions, and joining in discussions about products. Where you may have spent tens of thousands of dollars hiring a market research firm to do this work previously, IdeasTracker (for much less) will gather the data for you.

Use the form designer to design custom feedback forms - one for each product or service, ones for customer service, etc. There are no limitations. Engaging your customers like this makes them feel like you are listening to them - one of the main causes of customer dissatisfaction is feeling like they're not listened to.

You can leave IdeasTracker open to all customers, or just invite specific groups of valued customers to contribute. In asking the customers, not only do you get to make contact with them again (allowing you to potential close more sales), but you convey to them that they really matter to you. Customers can give you information, and you can also give customers information.

IdeasTracker is so cost effective that you could run two or more of them for different applications. Use one for gathering feedback, and another to supply customers product information in an easily searchable database to reduce your helpdesk requirements. Use another for your employees' ideas.

If you link IdeasTracker off your main website you will get interested parties logging on and their information is stored for you to use in direct marketing campaigns. IdeasTracker is a great lead generation tool.

To see a presentation of IdeasTracker in action click here To purchase and download IdeasTracker, click here.

IdeasTracker is so reasonably priced that the first idea might return your investment several-fold.

Customers are one of the best sources of ideas for your company. If a customer feels you're listening to them they'll reward you with their loyalty.